RAEW Analysis

RAEW analysis

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RAEW is a simple process review technique that is in widespread use. RAEW is an abbreviation for Responsibility, Authority, Expertise and Work and is a tool that can be used by an organization while undertaking a process improvement activity. One of the benefits presented by this tool is that it can be used at either application level or the enterprise level. The next part will analyse the business structure of Navok Company and identify a business unit that registers poor performance. Using RAEW analysis, misalignments will be identified, and solutions proposed on how these misalignments can be fixed (Segev, 2007).

To start with, you will use the table below which has the RAEW analysis of this organization’s unit. The table is designed in a matrix form, and the blank cell indicates that the unit does not have any involvement or direct influence with the corresponding function.

FUNCTION Strategic planning Product management marketing sales operations
Business policy formulation R R R RW REW
Market segment analysis E   RAA    
Product design   RAW E R E
Product tailoring by market AW AW AE W  

Table 1 RAEW of Navok organizational unit

The codes assigned to each organizational role are explained below.

R means that the unit is responsible for the function.

A means that the unit has an authority for the said function.

E means that the unit has the expertise in the function.

W means that the unit performs work of the function.

From this analysis, you can identify various problems associated with this unit. It is clear that the marketing division does not perform work against any of the listed functions. The strategic planning division is seen to perform work for the function named Product Tailoring by Market, but it lacks the necessary or proper expertise for the function. The consequences of these misalignments will mean that the organization will experience a decline in data quality. There will also be an increase in data disparity for this organization. To eliminate this, RAEW is used a strategic tool to identify which process or processes cause poor data and go ahead to eliminate such processes (Park, 2006).

Therefore, from this analysis, the processes that will be necessary to eradicate these issues include the verification process that will ensure rules are defined and adhered to. This will make sure that there is correct use of attributes within the existing applications.


Segev, E. (2007). Business unit strategy. Chichester: Wiley.

Park, S. (2006). The impact of misalignment in process choice decisions of the buyer and the supplier in a supply chain. Oxford.