Final Strategic Plan: Apple Inc.

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Final Strategic Plan: Apple Inc.

STR/581

Table of Contents

Executive Summary…………………………………………………………………… 3

Company Background………………………………………………………………… 4

Mission Statement……………………………………………………………………… 4

Vision Statement………………………………………………………………………. 4

Value Statement ………………………………………………………………………. 5

Environmental Scan …………………………………………………………………… 5

Internal and External Environmental Analysis ………………………………………. 6

Strategic Recommendation ……………………………………………………….…… 6

Implementation Plan ……………………………………………………………………. 7

Organizational Change Management Strategies …………………………………….10

Risk Management Plan …………………………………………………………………. 10

Conclusion ………………………………………………………………………………… 11

References …………………………………………………………………………………. 12

Introduction: Final Strategic Plan of Apple Inc.

Apple is a leading technology and electronics corporation famous for its personal computer collection, iPod and its innovative product marketing strategies. When you hear the name Apple, you think Steve Jobs. He was ultimately the face of the Apple, Inc. organization. Jobs was the genius behind many Apple products used today. Its products include the series of MacBooks, iPad, iPods and the leading iPhone seller. Today, Apple has a 20.5% stake of operating systems and publishing markets for productivity software. Apple has reported the highest annual sales to date in 2019 as one of the world’s largest businesses. In its financial year of 2018, Apple reported total revenues of $266 billion, a significant increase over the prior year when Apple produced revenues of $230 billion. (Statista, 2019)

Executive Summary

Apple Inc. has successfully delivered unique products to the consumer, allowing the company to gain a large share of the market. In contrast with its rivals, the organization managed for instance to provide quality products. It has also succeeded in developing a good partnership with its clients, which allowed it to retain and maintain large quantities of consumers. When part of the outsourcing company quest, Apple Inc. frequently supports high performance businesses, which have achieved a significantly high degree of quality. (Bailey, 2019)

The summary is designed to provide Apple Inc. with a final strategic plan. We will discuss the company background, mission statement, vision statement, value report, an environmental scan, environmental analysis, strategic recommendations, implementing plans, business strategies and risk management. Apple Incorporated will always have an influence when it comes to companies, large and small, education at all levels, and individual needs of consumers. Innovative and life-changing goods will always be delivered to customers through Apple Inc.

Background of Apple Inc.

Apple Computers, Inc. was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing the way people viewed computers. They had an important impact on the technology, television, advertising and pop culture and created an empire which changed people’s way of engaging with technology. The business has been a market leader in its sector and is typically a step ahead of its competitors.

Mission Statement

In its present mission statement, Apple stresses the scope of its activities and its utilization to meet the needs of its customer base and the fact that Apple is able to offer consumers the maximum level of experience through its revolutionary products, software and services. Apple reflects over time on rapid change in technology and proves that it has a positive impact.

Vision Statement

Apple vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing. “It gives a detailed account of how the company approaches its operations to position itself as the dominant player in the sector it operates in. Some of the components associated with this statement include:

Value Statement

  • Innovations
  • Integration of partners and excellence
  • Market specialization

Apple core values include inclusion and diversity, education, accessibility, environment, supplier responsibility and privacy. Values demonstrate the things that Apple treats as a technologic and technological pioneer as central to its overall success. In more than two decades, Apple remains dismissive of its values as a high-quality business. The organization maintains that all of its activities adhere to each of these principles, as outlined in its core values declaration, in order to remain faithful to these expectations.

Environmental Scan

Environmental scans examine and evaluate both internal and external information and factors affecting the product. Environmental scans include the identification of an area within the enterprise that has a possible impact on the activities of the business and thus is important in the design and implementation of successful strategies. During the environmental scan decision makers use the information obtained to build an operational plan while being able to assess the efficacy and performance of their approach. Apple first collects information on the world in which it operates then reports on its rivals ‘ success and failure, and eventually, Apple does an internal environment-scan. Apple is able to gain its rivals ‘ advantages and to give their goods the maximum value by understanding the business landscape in which they participate.

Internal and External Environmental Analysis

The internal environment of Apple is rapidly moving, diverse and imaginative. It has built an internal environment that fosters its human resources into an Apple product. Apple’s website states that its employees love to work there because of creativity, productivity, and innovation. Apart from the reality that the consumer should anticipate new experiences through the goods from Apple, Apple works very hard at creating a community in the business that embraces ideals that sustain the brand image. The operating environment of Apple Inc. within the technology industry is very competitive.

Some of the major strengths of Apple Inc. are creativity and solid finance capacity. Apple Inc. has been one of the leading producers of technological advances in the last 20 years, particularly for smartphones and customers. While Apple is in the leading position on the growing and constantly changing smartphone market, thanks to Steve Jobs ‘ innovative leadership and the creative strategies it is introducing, it can afford to be ahead of the competition.

Strategic Recommendation

The broad-based differentiation approach of Apple brings a competitive advantage to the company. Differentiating product features and architecture helps the company to dominate the industry by innovating technologies. The core business of Apple Inc. is creativity. Nonetheless, the business must be actively entering the markets to strengthen the execution of this standardized competitive advantage approach. In developing countries where the corporation’s market reach for its IT products and services is limited, this recommendation is particularly relevant. Product development is the key strategy for Apple Inc.’s intense progress. In this technology company, market penetration and market growth have lower priority. (Meyer, 2019)

Implementation Plan

Functional tactics

Functional strategies support business and corporate strategies in particular ways, which often lead to improved results. In addition, functional corporate strategies aim to improve business and corporate strategy implementation. Marketing and human resource strategies include functional strategies. Specifics such as allocation of resources, operating cost efficiencies and product improvements are often concerned.

Business strategies tackle competitiveness in certain sectors. Apart from developing new products made possible by R&D, Apple stresses, for instance, that R&D is vital to future growth. (Patrick Gleeson, 2019) The research and development team helps to increase the company’s internet sales. In order to improve goods, the R&D team is able to offer its clients new innovative items. The department of marketing acts as a link between consumers and the business. It is the marketing team who makes new customers.

Action items

The action items on the effectiveness of the execution of the strategy would enable the management to evaluate and monitor progress towards the main goal. In addition, it shows business owners how strategic objectives can effectively be translated into business action plans and implementable items. While adding new goods, you require solid market analysis to ensure that the products are competitive, that you recognize the life cycle of the company, that you are strongly differentiated from the commodity and special, and that the product is well placed. (More-for-small-business, n.d.)

Apple Inc. is a customer-focused organization. The business aims for means and methods for good customer interactions. The company gives consumers the greatest choice and solutions regarding their specifications. All services needed to help employees of the company carry out their jobs in a highly organized and productive way should be given. The workers should be able to determine for themselves. In order for the organization to achieve the competitive edge over its competitors, the R&D team will produce these creative, new goods. The department of marketing will act as a conduit and relay to the R&D Department all the important market information. This report provides consumers ‘ input.

Milestones and deadlines

The lack of time can be a job disappointment for some firms, and even if a career is not over, the employee, the employees and the organization will be extremely sad. As a consequence of this, time limits do not surpass deadlines that are the main restriction controlling each project’s operations and decisions. It might be a surprise that Apple hedged its bets with several product development projects, following multiple paths for each of these items in a company known for its level of emphasis on “talking no’ to a thousand things.” The focus of Apple is to know when a project or approach to a product is to conclude. Apple realizes that prototyping and then iteration of prototypes that promise and quickly terminate those which fail is the only way to evaluate something really. (Bisson, n.d.)

It is incredibly important to establish and reach objectives in the specified time. Each new product is created by the R&D team. After the prototype is made, the life cycle of the device is tested. This helps the company realize if the commodity affects the business. After the products receive good feedback, the commodity is released to the market in large numbers. It is the marketing office’s duty to sell the company and to advertise it on the market.

Tasks and task ownership

Apple developed the idea of job management to inspire the workers. The ownership of tasks helps to enhance employee morality. Each individual has the freedom to make his own decisions, based on job control. If employees are so important, they begin to work more vigorously and enthusiastically. Web developers and app technicians are members of Apple Inc. It is their responsibility to create such a website that allows consumers to not only browse through the goods of their businesses, but also to talk with the company’s representatives to resolve all questions about Apple’s products.

Resource allocation

Resource allocation in an enterprise is very critical since the company’s employees have all the tools needed to properly perform their jobs. The management team of Apple is responsible for ensuring that all resources between the employees are properly allocated.

According to VB (2015), Apple wrote, “While the CEO relies on the support and functional expertise of the Company’s executive management, he is ultimately responsible for evaluating and determining the actions he deems necessary to achieve the Company’s operating results. In the process of allocating resources to R&D activities, the CODM primarily focuses on whether projects will contribute to the Company’s consolidated business strategy of expanding the Apple ecosystem through the development of integrated and interoperable products.”. (O’BRIEN, 2015)

Organizational Change Management Strategies

Change management is a systematic method for the change from the present state to the potential of individuals and groups. This design was achieved by Apple, which so many executives and companies were not. In contrast to many other businesses, Apple has succeeded in building a number of users, introduced new concepts and new technologies and adopted changes almost fully. (Hoang, 2010)

Risk Management Plan

Apple has to focus on choosing the raw material as an original design company. For every component, such as property, size, longevity, cost. While most components usually come from multiple sources, some key components depend on upstream manufacturers. Although Apple’s market share in mobile devices in particular and the market for portable digital music and video players has been gratifying, Apple still faces great market risks. In all aspects of its market, Apple is confronted with hostile rivalry. The largest business is highly competitive, including personal computer, music players, video players, mobile devices and related services. Apple therefore makes no effort to spend heavily on R&D to maintain and expand the benefits of other competitors. Global markets are highly competitive and are subject to rapid technological advances in personal computers, mobile communication systems, multimedia musical and video products, and associated peripherals and services. When Apple cannot compete effectively in these areas, Apple can have a significant negative impact on its financial and operational performance.

Conclusion

Apple Inc is one of the world’s leading businesses that primarily produces and markets consumer electronics, applications and other online services. The company is still one of the most successful companies in the computer and mobile markets around the world today. The company’s success is generated from its willingness, while using the power, to transcend its vulnerabilities and challenges. Apple Inc, which has a good reputation on its own brand and offers goods of high quality, has been able to maintain the trust and loyalty of its customers. Apple is a company which, through its hard work and determination, can maintain its leadership in the electronic industry while striving to deliver more than the consumer expects.




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