Final Strategic Plan – PowerPoint Presentation

Final Strategic Plan

Presented by:STR/581

Table of Contents

Background of Apple

Apple Inc. was founded on April 1, 1976 by Steve Jobs and Steve Wozniak.Apple is a leading technology and electronics corporation famous for its personal computer collection, iPod and its innovative product marketing strategies.Its products include the series of MacBook, iPad, iPods and the leading iPhone seller.

Vision Statement

Apple vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing.”Some of the components associated with this statement include:InnovationsIntegration of partners and excellenceMarket specialization

Value Statement

Apple core values include inclusion and diversity, education, accessibility, environment, supplier responsibility and privacy.

Environmental Scan

Environmental scans examine and evaluate both internal and external information and factors affecting the productApple first collects information on the world in which it operates then reports on its rivals ‘ success and failure, and eventually, Apple does an internal environment-scan. Apple is able to gain its rivals ‘ advantages and to give their goods the maximum value by understanding the business landscape in which they participate.Some of the major strengths of Apple Inc. are creativity and solid finance capacity.

Strategic Recommendation

Implementation Plan

Organizational Change Management Strategies

Risk Management Plan

Apple must focus on choosing the raw material as an original design company. For every component, such as property, size, longevity, costAlthough Apple’s market share in mobile devices and the market for portable digital music and video players has been gratifying, Apple still faces great market risks.In all aspects of its market, Apple is confronted with hostile rivalry.


Apple Inc is one of the world’s leading businesses that primarily produces and markets consumer electronics, applications and other online services. The company is still one of the most successful companies in the computer and mobile markets around the world today. Apple is a company which, through its hard work and determination, can maintain its leadership in the electronic industry while striving to deliver more than the consumer expects.


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