Unit III Scholarly Activity Project and matrix

Assignment Grading

Course Name

Project – Launching New Smart Phone in market

Student’s Name

Professor’s Name [optional]


Project – Launching New Smart Phone in market (Fictional)

Launching new smart phone requires robust market analysis and study of changing trends, which is covered in the project. All the participating parties and employees are the stakeholder and project demands everyone’s involvement. The crucial part which plays important part in success in industry today is the design of smart phone. All the other stakeholders are common, which can found in all the industries and their involvement is supported by written and verbal communication. The smart phone project requires latest technology, global market and strong marketing strategy which can be acquired by implementing the organizational structure where the efficiency of communication is not damaged and company can operate at full potential.

The matrix is designed from the perspective of manager who is responsible for the supervision and monitoring the flow of information.