BBA 3201 Unit VI Research Project Columbia Southern University Introduction Marketing is a very broad term that encompasses many different elements of business and requires a great deal of strategy in terms of planning and direction. Two very important elements of marketing are pricing and promotion. Companies may use differing pricing strategies such as premium …
BBA 3201 Unit IV Essay Columbia Southern University Introduction Apple, Inc. is a great example of a firm that uses both business-to-consumer and business-to-business marketing, and does it very successfully. For this essay, I will discuss the business-to-consumer aspect of Apple’s target marketing. Apple Inc. was incorporated in January of 1977 and today the company …
Unit VI Cultural ClustersColumbia Southern University Contents What is GLOBE?Definition of Cultural ClustersWhat is Culture? The Societal Clusters We Will Visit Germanic Europe Leadership ApproachNordic Europe Leadership Approach Eastern Europe Leadership ApproachReferences GLOBE GLOBE is an organization dedicated to the study of culture, leadership, and organizational effectiveness. They provides a sound foundation for visualizing worldwide …
BBA 3201 Unit V PowerPoint Columbia Southern University Ford Motor Company Incorporated 100 years ago in 1919Global automotive and mobility companyBusiness includes automotive:DesignManufacturingMarketingServiceOperations encompass Ford cars, trucks, & SUVs as well as Lincoln luxury vehicles Ford Motor Company Operates within four segments:AutomotiveFinancial ServicesFord Smart MobilityCentral Treasury OperationsSells to individuals, commercial fleet customers, rental companies, and …