BBA 3201

BBA 3201 Unit IV Essay

BBA 3201 Unit IV Essay Columbia Southern University Introduction Apple, Inc. is a great example of a firm that uses both business-to-consumer and business-to-business marketing, and does it very successfully. For this essay, I will discuss the business-to-consumer aspect of Apple’s target marketing. Apple Inc. was incorporated in January of 1977 and today the company …

BBA 3201 Unit IV Essay Read More

Cultural Clusters – PowerPoint Presentation

Unit VI Cultural ClustersColumbia Southern University Contents What is GLOBE?Definition of Cultural ClustersWhat is Culture? The Societal Clusters We Will Visit Germanic Europe Leadership ApproachNordic Europe Leadership Approach Eastern Europe Leadership ApproachReferences GLOBE GLOBE is an organization dedicated to the study of culture, leadership, and organizational effectiveness. They provides a sound foundation for visualizing worldwide …

Cultural Clusters – PowerPoint Presentation Read More

BBA 3201 Unit V PowerPoint

BBA 3201 Unit V PowerPoint Columbia Southern University Ford Motor Company Incorporated 100 years ago in 1919Global automotive and mobility companyBusiness includes automotive:DesignManufacturingMarketingServiceOperations encompass Ford cars, trucks, & SUVs as well as Lincoln luxury vehicles Ford Motor Company Operates within four segments:AutomotiveFinancial ServicesFord Smart MobilityCentral Treasury OperationsSells to individuals, commercial fleet customers, rental companies, and …

BBA 3201 Unit V PowerPoint Read More

Scroll to Top