BUS 339

Marketing Information System BUS 339 Marketing Research Technology has evolved from what it used to be. Smartphones, tablets, cars, all forms of handheld devices are now the dominant and, in all reality, it is not going anywhere. There have been many advances over the last decade and its success has implemented useful products that have …

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Marketing Information System BUS 339 Marketing Research The Need for Marketing Research Marketing research is essential to any business that wants to make an effective difference in their company for their product and their targeted audience. Throughout our book we are given a few instances of marketing research problems, but with that, the tools to …

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