BUS 350

Consumer Decision-Making Patterns [CLOs: 1, 2, 3, 4] BUS 350 Consumer Behavior Explain the 5 stages of the decision-making process and the degree to which consumers go through each of the 5-stages. To understand consumer behavior, it helps to understand the consumer decision-making process. Consumers typically follow a pattern of decision making when buying products. …

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Discuss the characteristics and demographics of the group. I chose “Upscale Middle Age Mostly w/ Kids” based off of the zip code 32746. The social group is The Affluentials and the Lifestage group is Accumulated Wealth. From the demographic information gathered this group ranges from ages 35-54, mainly with children, homeowners and employment levels are …

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