Learning Activity 7 What were XYZ’s three questions that addressed growth? 1. How can XYZ maximize its marketing dollars to acquire and retain customers? 2. How can it leverage its information-rich customer database containing tens of millions of unique customers across multiple brands while respecting individual hotel brand identities? 3. What customer-facing initiative can it …
Learning Activity 5
Define Hospitality Extraordinaire’s strategy. How does IT factor into this strategy to support or enable it? Hospitality Extraordinaire is a pioneer in the lodging industry. Their success has come from the company’s ability to effectively utilize its resources in an everchanging business market. Their strategy utilizes IT to compete with and stay ahead of the …
Learning Activity 4 What are the advantages and disadvantages of each e-commerce strategies? Search Engines Marketing – Disadvantage- There are thousands of new pages created every week. Simply creating a website and expecting it to be a return on investment is unrealistic. Web pages need to be updated constantly and the business owner needs to …
Hilton Hotels: Brand Differentiation through CRM Assignment Questions In late 2016, Blackstone sold 25% stake in Hilton Worldwide Holdings to China’s HNA Group for about $6.5 billion. Billionaire Jonathan Gray, the head of Blackstone’s real estate group and Hilton’s chairman, has been moving to sell big chunks of Blackstone’s ownership in Hilton, which has been …
Chapter 6 Learning Activity Perspective Measurements Financial Revenue, return of capital, sales growth Customer Repeat usage, customer satisfaction, profitability Internal business process Distribution and customer acquisition costs, innovation, traffic and conversion rates, volume of reservations booked Learning and growth Employee retention, training, skills, morale Although Hotel Elegante does not want to jeopardize their relationship with …
7. Both guests and employees use the same network – These networks should be separated to help prevent private information (read credit card numbers) from potentially being hacked. What should Julie do first? Julie should immediately put some type of lock on the door of the server room. Chapter 4 reading says that most breaches …
Q.1: It could be said that technology is just a tool for hospitality practitioners to provide excellent guest services. Please cite examples of how technology systems may be used to produce this outcome (5 Points). Aside from having the right people to provide excellent guest service I would say having the right technology is the …