Mercy Catholic Hospital

Mercy Catholic Hospital

Strayer University

HSA 505

Introduction

Mercy Catholic Hospital is located in Philadelphia. The hospital has many employees. The hospital also has many doctors and nurses. I will pretend to be an administrator at the hospital. The hospital is asking me to develop their new product development practices. They would like me to discontinue their old product development practices and develop a new and improved product development practice. As an administrator at the hospital I will try to do just that (Becker, 2019).

Justify Mercy Catholic Hospital’s established product services and their associated life cycle into new product services and their associated life cycle:

As administrator, I challenged myself to change Mercy Catholic’s Hospital beds. Their beds were old and did not serve their patients well. The process of changing their old existing beds to new beds is called awareness or introduction of new beds to the hospital. My plan is to change their old planning portfolio into a new planning portfolio. This includes changing their old beds to new beds, which should help to serve their patients better. So I introduced or purchased the new beds for the hospital. The beds were brand new and were able to raise both the front of the bed and the end of the bed. These beds were not guaranteed to last a lifetime, but they were okay enough even though the beds only had a limited product life cycle. The hospital did not have much money, but it did have enough money to purchase the beds. Now that the beds have been introduced to the hospital, further evaluation shows that the hospital is now receiving more patients and is now receiving more profits. This is because the beds are more comfortable, more efficient and that they are now receiving more referrals from friends and family telling people that the new beds are great. This gives the hospital more value and helps the hospital serve their patients better (Morrissette, 2019).

Support one strategy to support the marketing mix at the hospital

Now I need to install a new marketing mix that will improve the hospital’s patient care and improve the hospital’s value. In my planning portfolio, I suggested that the hospital abandon the old planning portfolio and use my new planning portfolio. My new planning portfolio would include having a calm work place and having seminars to help improve the hospital marketing mix and improve the hospital’s value. Having a calm workplace in the hospital would mean having patient safety. Patient safety is the prevention of harm to patients with an emphasis placed on the system of care delivery that prevents errors, learns from errors that do occur, and is built on a culture of safety that involves health care professionals, organizations, and patients. Seminars would also be installed at the hospital. The key objectives of the seminars or workshops is to provide participants with simple yet powerful strategies and skills that may be implemented into the lives for the enhanced degree of health, safety, self-awareness, well-being, and quality of life. With these two new strategies implemented into the hospital’s new planning portfolio the hospital should have a better marking mix and should also help to increase the hospital’s value (Coculescu, E, C., 2019).

New technology

Now I need to install new technology at Mercy Catholic Hospital. The hospital does not have efficient technology for their patients. Here I would install a new technology that should help provide their patients with all of the needs and wants that they may have. In this era of electronic medical records having educational training and team building in Mercy Catholic Hospital’s planning portfolio should help to satisfy all of their patient’s needs and wants. Their education training would be to give employees the skills they need to become better workers, resulting in financial gains. Other objective would include creating a supportive workplace so that employees know that they are valued and they feel more satisfied at their jobs. Their team building would be as follows. Teamwork is collaboration and enhanced communication. Teamwork is two or more people who interact interdependently with a common purpose, working toward measurable goals that benefit from leadership that maintains stability which encouraging honest discussion and problem solving. The hospital could also bring in newly trained people to assist in the new patient care (Coatney, 2018).

Outline a survey for Mercy Catholic Hospital that would capture patient expectations

The current survey at Mercy Catholic Hospital a not very good. Their surveys do not inform the hospital about patient experiences while at their hospital, inform the hospital about patient’s perceptions of the hospital while at the hospital, or give their patients the opinion of the hospital while they are at the hospital. Concerning patient experiences the surveys may not tell the hospital if their patients are satisfied with the treatment that they may have received while at the hospital, concerning patients perception of the hospital the surveys may not tell the hospital if the patients felt that the hospital was clean or not while they were at the hospital, and about opinions the survey may not tell the hospital if their patients were satisfied with the patient care provided by the hospital. Implementing a new survey that would cover all of concerns of the patients might help in addressing all of the above concerns of the patients at Mercy Catholic Hospital. A well-designed and implemented survey could help collect critical patient feedback and could also serve as a tool for improving communication between healthcare providers/staff and patients. A concise, logical, and easy-to-understand survey would likely encourage more participation and more higher-quality information that can improve the hospital’s patient satisfaction and value (Jaward, 2019).

References

Becker, Cinda. (2019, November). Pennsylvania Pact. Modern Health care. Retrieved from the Strayer University database.

Coatney, Karen. (2018, January). Big data analytics and healthcare capabilities, the business value of information technology and health care organizations: the need for consensus in evidence-based medical practices. Journal of Medical Research. doi10.22381/AJMR522083. Retrieved from the Strayer University database.

Coculescu, B, L., Purarea, V, L., & Coculescu, E, C. (2019, January). Product policy- the main component of the marketing mix in the Romanian health services. Journal of Medicine & Life. Retrieved from the Strayer University database.

Jawald, Sharkat Ali. (2019, March). Patient satisfaction, patient safety, and increasing violence against health care professionals. Pulse International. Retrieved from the Strayer University database.

Morrissette, Stephen, G. (2019, January). Governance issues in the transition to accountable care. A study of Silver Cross Hospital. Hospital Topic. doi 10810/00185868.2019.737755. Retrieved from the Strayer University database.