JWI 518

Assignment 1 Executive Marketing Memo JWI 518: Marketing in a Global Environment EXECUTIVE MEMO DATE: April 17, 2017 TO:Mrs. Belinda Hudmon, Chief Marketing Officer, Pampered Chef RE:Pampered Chef Marketing Program Analysis Mrs. Hudmon: The purpose of this memo is to discuss the analysis I performed on the Pampered Chef marketing program. I will also be …

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Assignment 2 The Starbucks` Royalty Reigns Case Study Jack Welch Management Institute JWI-518 – Marketing in the Global Environment The Starbucks` Royalty Reigns Case Study Introduction Starbucks is a coffee company and coffeehouse chain that began in Seattle in 1971. With over 24,000 locations worldwide, Starbucks has evolved from merely selling coffee drinks to include …

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