MKT 421

Understanding Marketing and Customer Relationships

Understanding Marketing and Customer Relationships MKT/421 Understanding Marketing and Customer Relationships Marketing is a multi-step process that helps in building successful customer relationships. This is essential to any organization as it helps with growth and reaching their goals as a company. Within this assignment, I will define marketing, the customer care proposition, and go over …

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Solving the Problem: Five-Step Marking Research Approach – PowerPoint Presentation

Solving the Problem: Five-Step Marking Research Approach MKT/421 Introduction Importance of Research in MarketingFive-Step Marketing Research ApproachPrimary Market ResearchSecondary Market ResearchAlternative methods of Market ResearchService Differentiation Importance of research marketing What is Marketing Research?“Marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions” (Kerin & …

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Mapping the Product Life Cycle (PLC)

Mapping the Product Life Cycle (PLC) MKT/421 Product Life Cycle Goals To understand the Product Life Cycle (PLC)Understand the PLC and the different stagesExamine each stage PLC Concept and Importance “Describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline”(Kerin & Hartley, 2017).Reduces market entry costsExtends the life cycle …

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Distrubition Channel Article Review

Distribution Channel Article Review MKT/421 Distribution Channel Article Review Introduction A firm must understand how to effectively distribute products in order to ensure that they always reach the hands of its intended consumers. Thus, marketing distribution channels, promotional strategies, and digital marketing technologies are vital concepts to ascertain. Identifying the targeted market may reveal the …

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