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Case Study: Hacking Creativity in Taiwan

Case Study: Hacking Creativity in Taiwan BUS 365 Creativity & Innovation Hackerspace Knowing Taipei Hackerspace brings together the motive, means, opportunity for individuals to be creative by allowing anyone to join Taipei Hackerspace. By doing so, they gain access to a wide range of tools, knowledge sharing, and human capital that may not necessarily be available to them otherwise. The

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Strategic Innovation

BUS363: Technology and Innovation in Entrepreneurship When discussing innovation, it is important to fully understand the knowledge push and need pull dynamic for new ideas or improvements on existing products or services. Before a new idea can become a reality it is important to follow and innovation framework to help gauge the future success of

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Cultural Norms, Fair & Lovely, and Advertising

Cultural Norms, Fair & Lovely, and Advertising BUS 343 International Marketing Cultural Norms, Fair & Lovely, and Advertising I believe that although, the company Hindustan Lever Ltd (HLL) researched and studied their targeted audience, they tried to keep in mind the audiences cultural values, and cultural norms for the geographical area their intending to target,

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The Scope and Challenge of International Marketing

The Scope and Challenge of International Marketing BUS 343 International Marketing McDonald’s has been able to effectively reach their targeted audience and started in 1955, in San Bernardino, CA. However, since then it has opened in approximately 119 countries, with over 14,000 restaurants in America and 416 in India and 2,911 in Japan (Statista, 2016).

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