Marketing Concepts The three most important concepts that I have learned about marketing in this course are Selling Concept– This kind of orientation states that customers cannot buy a product which is not promoted seriously to them. It is very important for a company to also identify its target market. Product concept- This kind of […]
Week 3 Discussion It’s critical to understand all the factors that make a customer a good candidate to buy your product. First take a look at this product, the new iphone X, cost: $1,000. Now, try to figure out who the IDEAL customer is for this product. Assess as many different factors as you can
Week 4 Discussion Consider the following products: Coca-Cola Classic, Apple iPhone, Nike basketball shoes, and Loreal Shampoo. Products offered by a business can be actual goods, services, and ideas. Pick one of the products above, identify two competitors, and what they offer that competes with your product. For your product, describe the unique selling proposition. How is this product superior to the competitors you identified above?
Week 5 Discussion Born in 1902, Cadillac is currently the second oldest American automobile manufacturer (behind Buick) and among the oldest automobile brands in the world. The feeling of superior product, better service, luxury product and utmost maximum satisfaction immediately come to mind when I hear or see the name of Cadillac or its logo.
Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product, using the product, or talking about the product. Other times businesses have the celebrities wear, use, or talk about their products in their everyday lives, in interview, and when they are out in public. So, with
Pricing StrategyPenetration PricingPricing SkimmingPremium PricingCompetitive PricingEconomy PricingPromotional Pricing BusinessBentley MotorsMotorolaKohl’sDish Network Bentley Motors – Premium Pricing. Bentley Motors has a reputation for the high quality of their vehicles. These vehicles are priced extremely high and have substantial quality. Bentley uses this strategy because the company spends a lot of time and money in marketing and production so
Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo Hewlett Packard, Subway, or Sony) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template